Keywords dont click the Buy button, people do. Break away from keyword rich ads and use Pronouns to make your ads read more naturally. Using pronouns will force you to write ad copy more naturally and with your audience in mind. Here’s the 3 top pronouns you can use to rocket CTR!
1 – We
This pronoun puts people into your ad copy, it tells the buyer people are involved in the solution. The result was a massive jump from a CTR of 0.25% to 4.87% by playing on the emotional connection.
2 – You
Just because you know the product or service your trying to sell inside out, doesn’t mean the buyer does! Look at this ad aimed at people searching for SIM cards in Israel, doing OK at a CTR of 7.15%
CTR 7.15% Job Done! Nah… Read between the lines, we know the buyer is coming to Israel but isnt there now. Put them and their situation in the ad using the pronoun ‘You’ and look at the boost. Now your really talking to tour audience!
3 – Him /Her
Friend? Love one? Parent? Child? even Enemy? Build the emotional connection in your ad copy and bump CTR!