Now more than ever and with the onset of voice based search, consumers are searching how they speak. Longer tail keywords using natural language. Google has launched expanded text ads so your ads can reflect natural search strings. Not so you can repeat your keywords! Error.
Natural written ads attract more clicks. Ads in the top 20% only repeat the main keyword twice as a maximum. Moreover ‘Keyword Relevance’ is the LEAST important factor in determining Quality Score.
Guess whats 4 X more important than keyword relevance. A top quality Ad and an epic landing page experience! People use natural words like and, a, how, that, in etc so make sure your ads do for a CTR turbo boost. Sort it!