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Top 5 Power Words – You Need To Use – Hotpond Media

Top 5 Power Words – You Need To Use


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Top 5 Power Words – You Need To Use

The Top 5 Power Words You Need To Use In Your Facebook Ads

Sex! Yes Sex Sells, but not here but you get my point.

Power Words are defined as words that literally jump off the screen and grab your attention.  These are the type of words You need when your ads are competing on facebook for the browsers attention.

So lets cut to the chase, here are 5 Mega Attention Grabbing words to test in your next batch of facebook ads.

  1. New

So your on facebook, faced with 12,000+ sales messages every day.  We need to know what power words trigger how people make a decision to click on your ad.

Your brain may have some new-ish parts that look at rationality and understanding but it’s the older caveman part the dictates what your doing next.  It’s the Neanderthal part that tells you to RUN! When a dogs chasing you or DRINK before you pass out from dehydration.

Its this part of the brain we need to tap into with a well placed Power Word.  When faced with many options ‘New or State of the Art’ can get you that click, or even:

  • Suddenly
  • Now
  • Announcing
  • Introducing

Heres an example:

They double up on the ‘New’ vibe in the heading with the words Introducing & Newest.

Coupled with the great image of a performance hike between July and September this ad tells you everything you need to now in a nano second and begs your subconscious mind to click on it and find out what this ‘New’ thing you don’t currently know about is.  Gotcha!

  1. Threats

Being positive is great, unless your talking advertising then being negative can be even better!  Studies have shown Negative Headlines can give you a 50% increase on positive ones and a 70% higher Click Through Rate.

Take your pick from these bad boy negatives for an instant increase in ad performance:

  • Apocalypse
  • Collapse
  • Hazardous
  • Backlash
  • Bumbling
  • Catastrophe
  • Disastrous
  • Embarrass
  1. Curiosity

Why do we feel the need to find out what Kim Kardashian is upto or click on to one of those ads that make you feel like if you don’t click your missing out!  What could be worse.

What these ads are relying on is our inability to satisfy our curiosity.  Going after this primeval instinct will get you clicking before you even know it.  Theres even websites built on this premise.

So next time your writing an ad to make the curious cat click include one of these safe curiosity keywords;

  • Secret
  • Behind the Scenes
  • Confidential
  1. Shortcuts

Time.  Who’s got any spare, after the school run, a day at the office, maybe a sneaky hour in the gym whats left.  Answer:  Not much.  So next time your surfing the web, cruising through Facebook and you see something like this, your clicking.  Just incase you find something that will give you that hour back you don’t have so you can kick back and relax.

Common shortcuts you can use to generate more traffic include;

  • Hacks
  • Tricks
  • Shortcuts
  • Create Sheets
  • Checklists

Social Proof, or the concepting of humans herding based on what their friends, peers and colleagues like.  Almost going into autopilot when choosing what to click, read or buy.  Infact the whole premise of sponsorship was built on it.  “If I buy a gymshark sweat top maybe ill look more like the dude in the ad”.  Possibly not!

Scarily statistics show that 92% of us will trust a recommendation from somebody else which is why referrals are so high converting.  All the du diligence has been done so you don’t have to… Lazy.

Look at this ad.  150,000 people cant be wrong?

By | 2017-06-15T08:56:06+00:00 November 3rd, 2014|Uncategorised|Comments Off on Top 5 Power Words – You Need To Use

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