As voice recognition software has matured Smart phones have given people the ability to search using voice. Its quick and accurate and gets your More specific answers fast! Thats why search string lengths are increasing fast. You dont have to type. Long tail keyword searches have grown from 20% to now 60% from 2008 to 2017 respectively.
Another big difference is that consumers arent just searching on search engines anymore. Voice aps now equate to 20% of total search. By 2020 Gartner reckons 50% of search will be voice and over 30% of search sessions will be carried out without a screen.
Voice is Big, with Apples SIRI, Amazons ALEXA and Microsofts CORTANA its only going to get bigger. Dont Miss out on voice search, optimise your site today. Or speak to us and we’ll show you how to clean up on voice!